Digital Marketing Manager

WelbeHealth is committed to serving vulnerable seniors through innovative and compassionate care. The Digital Marketing Manager will drive participant growth through data-driven campaigns, manage budgets, and collaborate across teams to support the company's mission and goals.

Responsibilities:

• Plan, build, and manage SEM/PPC campaigns through Google Search and Bing, as well as manage connected TV (CTV) campaigns and report on metrics in a clear and concise manner
• Adopt and integrate AI tools across the marketing function - prompt engineering, AI-powered analytics, automated workflows, and LLM-assisted content and copy production - to compress execution timelines, scale output, and maintain a measurable edge over competitors
• Drive upper and lower funnel results through social media advertising, demonstrating the ability to target seniors with relevant, captivating creative that inspires action
• Manage omnichannel campaign spend, ensuring that campaigns stay within budget and exceed CAC goals, as well as build reports to measure campaign effectiveness and inform optimizations
• Support website development and spearhead a landing page testing plan to support demand generation, as well as develop an SEO strategy and execute on-site and off-site adjustments to improve search engine ranking positions
• Evaluate all of WelbeHealth’s current customer acquisition paths and identify areas for improvement and growth, quickly capitalizing on low hanging fruit
• Work with our email/marketing automation tool, building and maintaining nurture streams to prospective participants to progressively engage them on WelbeHealth’s value proposition

Requirements:

• Bachelor's degree or higher preferred
• Must be willing to travel up to 15% of the time to WelbeHealth centers and offsite meetings
• Minimum of three (3) years of experience in digital marketing; experience working in healthcare or other highly regulated environments is highly desired
• Minimum of two (2) years of experience building AI automations with impactful examples of AI-based builds that help streamline demand generation efforts
• Deep experience with Google Ad Words, Google Analytics, and Microsoft Ad Center; Google Paid search certification is a strong plus
• Knowledge of Meta advertising best practices, and experience directly managing paid social ads
• Experience directly managing at least $100K/month in paid media spend, with a demonstrated track record of hitting monthly budgets while achieving upper and lower funnel goals
• Hubspot or similar enterprise marketing automation platform experience strongly preferred; familiarity with SFDC CRM and building Salesforce reports to tie campaign tactics to ROI