Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor markets
Develop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso
Own strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms
Balance efficient IFP member acquisition with high-intent clinic demand generation
Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignment
Build audience-first strategies grounded in behaviors, intent signals, and health needs
Continuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworks
Monitor and analyze online reviews and ratings across platforms and maintain accuracy and optimization of digital profiles
Partner closely with Marketing, Product, Analytics, and Operations

3+ years of experience in performance marketing, growth marketing, or digital media
Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platforms
Experience building integrated acquisition strategies across programmatic and direct channels
Strong understanding of audience targeting strategies — first-party, contextual, and modeled audiences
Proven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountability
Strong analytical mindset; ability to translate performance data into clear investment decisions
Excellent communication, presentation, and cross-functional collaboration skills
Advanced proficiency in Excel and analytical/reporting tools
Bilingual English/Spanish preferred, given Harbor's Texas market demographics and member population.

Associate Director, Digital Acquisition Marketing

Key skills