Marketing Manager, Events

Role Overview

• Execute localized event marketing efforts in selected markets
• Localize Global Strategy
• Translate global audience strategy into market-specific campaigns
• Tailor messaging and placements by persona, channel, and timing
• Drive ticket sales and attendance while managing budget efficiency
• Own Paid Media Execution
• Negotiate and secure local media placements (OOH, digital, audio, print)
• Launch, monitor, and optimize campaigns across platforms
• Ensure creative aligns with global brand while feeling locally relevant
• Identify underperformance quickly and adjust in real time
• Build Local Partnerships
• Source and manage relationships with vendors, media partners, and collaborators
• Expand reach through strategic partnerships
• Set expectations and ensure high-quality brand representation
• Drive Cross-Functional Alignment
• Act as liaison between global marketing, programming, and operations
• Manage timelines and competing priorities across teams
• Surface market insights and flag risks early
• Ensure smooth execution without delays due to dependencies
• Optimize Performance & ROI
• Track and report on all local marketing efforts
• Focus on driving strong ROAS for ticket sales
• Scale high-performing channels and pivot from underperforming ones
• Share insights to improve future campaign strategies

Requirements

• 4+ years in marketing or event marketing
• Experience negotiating, securing, and evaluating advertising placements across multiple channels and platforms
• Hands-on experience with email marketing platforms (Klaviyo, HubSpot, or similar), Google Analytics, Meta Business/Ad Manager, Google Suite, and project management software (e.g. Notion, Asana)
• Proficient in leveraging AI tools and platforms
• Excellent attention to detail and organizational skills.
• Excellent verbal and written communication
• A self-starter and problem-solver.
• A knack for collaboration.
• A genuine passion for the arts, community events, and culture.
• Availability and willingness to travel on select dates throughout the year to be on-site for Fairs (typically 4–5 days at a time, up to 4 times per year).

Benefits

• This role may also be eligible for bonus, benefits, and other perks.