Principal Product Marketing Manager, Data & BI

Actian Corporation is a company that helps businesses implement their data and AI strategies through a diverse portfolio that includes high-performance databases and business intelligence solutions. They are seeking a Principal Product Marketing Manager who will focus on go-to-market strategies for their BI platform and database motion, emphasizing customer engagement and AI integration.

Responsibilities:

• Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs
• Lead go-to-market for product launches from bill of materials through sales enablement
• Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms
• Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts
• Create sales plays and campaigns that drive adoption and pipeline impact
• Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights
• Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
• Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays
• Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities
• Translate roadmap updates into customer-facing messaging that reinforces value at renewal time
• Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines
• Create messaging and content for cross-sell expansion programs within the Actian portfolio

Requirements:

• 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories
• Experience marketing a BI or analytics product directly
• Background marketing to analytics teams, data engineers, and application developers
• Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations
• Experience with open-source communities, free trials and product-led growth models
• Hands-on experience with AI tools and workflow automation (we pay attention to this)