Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives leads, opportunities, and pipeline
Plan and launch creative and engaging lead generation campaigns across all of Zenlayer's target segments and ICPs
Manage the marketing workstream in HubSpot – help build email campaigns, landing pages, and nurture sequences
Manage the digital strategy, focusing on Google Ads, LinkedIn, and retargeting
Work closely with channel and partners teams to support field marketing efforts and drive awareness through events, happy hours, and virtual activations
Own field marketing strategy and execution – project manage major events (PTC, NANOG, industry conferences) including logistics, booth setup, collateral production, and lead capture/follow-up workflows
End-to-end management of our webinar program – work with internal subject matter experts, partners, and customers to create a calendar of content that both educates our target audience and drives top-of-funnel leads

5+ years of experience in B2B marketing
Proven experience planning and project managing field marketing events (trade shows, conferences, sponsorships)
Experience with a marketing automation platform like HubSpot, Marketo, or Pardot
Proficiency in Salesforce is a plus
Experience with WordPress or other landing page builders
Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
Strong project management skills and ability to manage multiple campaigns and events simultaneously
Detail-oriented with ability to manage event budgets, timelines, and vendor relationships

Demand Generation Manager

Key skills