Demand Generation Manager

Role Overview

• Plan and execute top-of-funnel acquisition programs that grow net-new leads and MQL volume across priority segments and personas.
• Work closely with inside sales to develop coordinated campaign and call efforts, leveraging AI tools to speed output and broaden reach.
• Own lead generation motions across key channels (e.g., paid search/social, webinars/virtual events, and email), ensuring clear offers, strong CTA paths, and clean lead capture.
• Optimize landing pages, forms, and conversion flows through A/B testing and AI-enabled creative/messaging variations to improve lead quality and cost per lead.
• Drive lead capture, qualification, and progression from inquiry to MQL/SQL, partnering with sales and sales administration on lead definitions, routing, and service-level agreements to improve lead quality and speed-to-lead.
• Own campaign operations and calendars across channels, ensuring visibility to customer facing teams, strong cross-functional execution, QA, and on-time delivery.
• Plan and build campaigns end-to-end, including segmentation, emails, landing pages/forms (as applicable), metadata tagging, nurture track development, and tracking setup.
• Develop and optimize automated workflows for email, event follow-up, and lead scoring to improve conversion and pipeline velocity.
• Partner with sales and product marketing to align messaging, improve conversion points, and create feedback loops that increase pipeline health and revenue impact.
• Leverage AI to accelerate campaign build cycles (e.g., audience and keyword insights, draft-to-variant content creation, and rapid personalization for email, social, landing pages, and event assets).
• Automate repeatable paid and web operations (e.g., UTM governance, pixel/tag QA, landing-page checks, audience refreshes, and performance dashboards) to reduce manual work and increase throughput.
• Design and govern experiments (A/B tests, holdouts, and creative/messaging tests) to quantify AI impact, establish guardrails, and ensure compliance with data privacy requirements and internal IS regulations.
• Build and maintain target campaign lists using internal tools (e.g., ZoomInfo, OSC, Eloqua), augmented data, and purchased lists when available.
• Evaluate campaign performance by segment, persona, creative, and channel using Eloqua, social/paid analytics, and CRM data; synthesize insights that improve conversion and pipeline contribution.
• Review funnel performance monthly and adjust promotional strategy as needed. Maintain a reporting cadence for key metrics (e.g., lead conversions, deal creation, and win/loss analysis).
• Align stakeholders on demand generation priorities, trade-offs, and next steps, turning performance insights into clear decisions and actions.
• Align inside sales, sales, and marketing on target accounts, funnel stages, and follow-up motions to improve lead acceptance and conversion to opportunity.

Requirements

• Bachelor’s degree in business, marketing or communications is required.
• MBA or MA in Integrated Marketing Communications a plus
• Minimum 5 years’ experience in a B2B demand generation role.
• Additional 1-3 years’ experience in AI optimization a plus
• Experience managing segmented campaign operations, including list building/hygiene, campaign setup and QA, and performance reporting.
• Proficiency executing and optimizing B2B demand generation across paid media, web, email, social, and virtual events, with measurable impact on lead and pipeline outcomes.
• Experience using generative AI to accelerate content development and personalization while maintaining quality, brand consistency, and compliance standards.
• Experience designing integrated programs and coordinating cross-channel plays with Sales and Inside Sales to improve alignment, handoffs, and pipeline creation.
• Project management skills, including managing timelines, priorities, and stakeholders across concurrent campaigns; proficiency with tools such as Monday.com, Trello, or Asana preferred.
• Proven copywriting and editing skills for ads, landing pages, and nurture/email communications.
• Demonstrated cross-functional communication skills, with the ability to influence decisions and drive follow-through across Sales, Sales Operations, and Product Marketing.
• Experience managing external agencies, including briefs, SLAs, budgets, deliverables, and performance feedback.
• Working knowledge of marketing technology and web systems (marketing automation, CMS workflows, and basic HTML); experience with Eloqua and Sitecore XM Cloud preferred.

Tech Stack

• Cloud
• Sitecore
• SQL

Benefits

• 401(k) Retirement Plan with Fidelity – 2.5% Base contribution paid toward your retirement by Glory even if you do not participate. Plus, Glory matches 3% up to 6% of your contribution
• Health insurance – 3 medical plans to choose from. High, Medium and Low deductible through Blue Cross Blue Shield
• MDLive – 24/7 Virtual Doctor plus a Nurse Line
• Dental insurance
• Vision insurance
• FSA / Dependent Care
• Voluntary Life Insurance
• Basic Life insurance and AD&D – Company paid
• Short Term Disability / Long Term Disability / Employee Assistance Program – Company paid
• Paid Vacation – start with a prorated amount of hours your first year depending on start date. 80 vacation hours earning your first full year and vacation hours increase based on years of service
• Paid Sick days based on City/State requirements
• Paid Holidays – 9 to 11 days based on start date
• Professional development assistance
• Education assistance
• Adoption Assistance
• Legal and ID Theft plans
• Annual Bonus opportunity
• Opportunities for internal promotions/career advancement