About this role
Role Overview
- Build Instagram & TikTok: content strategy and posting plan.
- Grow our channel and make it take off.
- Produce Reels & short-form videos: film, edit and post Reels that speak to real parents.
- Execute content pillars: everyday outdoor adventures with ouchie, first-aid tips ("Did you know?"), unboxings, behind-the-scenes, seasonal themes.
- Build community: reply to comments, manage DMs, have real conversations.
- Engagement > follower count.
- Influencer outreach: contact mom bloggers, midwives, and outdoor families to arrange collaborations.
- Coordinate UGC: motivate customers to share their ouchie moments. Curate and repost UGC content.
Requirements
- Must-haves: You are a mom or dad or at least regularly around children.
- You know playground panic, the plaster hunt, and adventure chaos.
- You can shoot Reels in your sleep.
- You know what works on Instagram and TikTok — not just in theory, but because you do it yourself.
- You have a good eye for aesthetics without it looking artificial.
- Authentic is better than perfect.
- You can produce professional-looking content with a smartphone (editing with CapCut, InShot or similar).
- You speak German at native level and write copy that feels like real conversation, not advertising.
- You are reliable, independent and don’t need micromanagement.
- Nice-to-haves (optional): You have a small Instagram/TikTok account yourself (even <5K followers is fine).
- Optional: experience with influencer collaborations or brand content.
- Optional: familiarity with Canva, Later/Planoly or similar tools.
- Optional: located in Munich or nearby (for occasional content shoots together; not required).
- Optional: medical background, e.g. as a paramedic, doctor or similar.
Benefits
- Flexibility: Freelance or part-time, 15–32 hours/week, flexible scheduling.
- Real ownership: Not "just post something pretty." You help build a community and your ideas count.
- Fair compensation: Depending on experience + performance-based bonus for achieved milestones.
- Product perks: You receive all ouchie products for free for yourself, your kids, or to give as gifts.
- Growth potential: If ouchie grows (and it will), your role can grow with it.
- Startup spirit: Short paths, fast decisions, no corporate nonsense.