Key skills
AnalyticsLeadershipProject ManagementCommunicationCollaborationSales
About this role
Role Overview
- Proactively develop and execute local marketing strategies in collaboration with Canada market heads, ensuring alignment with global plans across all business units
- Design, manage and execute marketing initiatives with appropriate channel mix, coordinating with various internal and external stakeholders to meet business objectives while ensuring cultural sensitivities are addressed
- Work effectively with Canada leadership teams and engage with local client underwriting teams, claims, sales and cross-functional teams across the 3 BUs to ensure marketing efforts are aligned with growth ambitions
- Identify sales enablement needs and implement global sales excellence initiatives locally, providing origination teams with the right materials and resources to convert leads effectively
- Collaborate with the media relations team to ensure consistent messaging, amplify campaign coverage, and effectively position our leaders and solutions in the marketplace
- Manage local marketing budget and report on performance metrics and impact to both global teams and local leadership
Requirements
- 7+ years of professional experience in developing and executing comprehensive marketing plans and campaigns, including digital advertisement, social media (paid and organic), events, sales enablement and content creation
- Experience in the (re)insurance sector or related financial services industry
- Strong project management skills with ability to manage complex initiatives across multiple stakeholders
- Excellent written and verbal communication skills with the ability to create compelling presentations and executive communications
- Excellent communications skills in English with outstanding editorial capabilities
- Knowledge of B2B marketing best practices in financial services
- Experience working in a matrix organization across multiple geographies (optional)
- Background in both corporate and agency marketing environments (optional)
- Experience with marketing analytics and performance measurement tools (optional)
- Experience in developing thought leadership content (optional)
- Proficiency in French language is an asset (optional)