Refresh HHWT's existing content library — update articles for SEO, AI search, accuracy, and current relevance
Research and craft new branded and editorial content across the lifestyle and travel verticals
Apply SEO and AI-search principles in everything you publish — so the work is found, not just written
Use modern content tools to move faster without losing voice
Craft platform-native social content for Facebook, Instagram, and TikTok that drives organic traffic back to the web
Help grow our social channels through consistent, smart posting — not volume for volume's sake

Can commit at least 4 hours/day, Mon–Fri, within SG/MY working hours
Min 3 years of content marketing experience, with a focus on article and editorial writing
Travel or lifestyle content background
Demonstrated experience growing social media accounts (FB, IG, TikTok)
Working knowledge of SEO and AI-search (AISEO) principles — keyword strategy, search intent, structured content, how content surfaces in AI overviews
Basic analytics fluency (Google Analytics, Meta Business Suite, TikTok analytics) — you can read what's working and adjust
Direct experience working with clients
Strong English writing
Regional understanding — Singapore, Malaysia, and Indonesia are three different audiences, not one

Freelance Content Marketing Specialist – Travel & Lifestyle

Key skills