Serve as a day-to-day partner to clients, ensuring projects are completed on time and exceed expectations
Support the execution of strategic consumer PR plans and campaign initiatives
Maintain organized workflows across fast-moving account activities
Draft compelling pitches, press materials, messaging, and media communications
Build and maintain relationships with relevant consumer media, influencers, and creators
Secure earned media coverage in lifestyle, consumer, culture, and emerging platforms
Support product launches, media events, experiential activations, and influencer programs
Conduct research and trend monitoring to inform storytelling opportunities
Track media conversations and elevate insights that support client positioning
Monitor campaign performance, pulling metrics and preparing client-ready reports
Partner with creative, social, and digital teams to ensure integrated execution
Contribute ideas in brainstorms and help shape creative PR concepts

4+ years of experience in public relations or media — agency experience strongly preferred
Demonstrated success pitching media and securing coverage
Strong writing and editing skills; AP Style familiarity
Organized, detail-oriented, and skilled in managing competing priorities
Passion for consumer brands, culture, trends, and storytelling
Positive, collaborative attitude with eagerness to learn and grow

Senior Public Relations Specialist, Consumer

Key skills