The Customer Marketing Manager owns the strategy and execution of programs that drive pipeline and product adoption, expand customer lifetime value, and build a vibrant community of advocates who fuel Novara's growth.
Roughly 60-70% of this role is focused on customer marketing — lifecycle communications, expansion campaigns, referral programs, and cross-functional alignment with Customer Success, Product, and Sales.
The remaining 30-40% is dedicated to customer advocacy, including management of the customer community platform, community content and activities, and customer references.

5+ years of B2B customer marketing experience, with direct ownership of lifecycle programs, customer communications, or expansion campaigns.
Experience in working at a high-growth SaaS company
Demonstrated ability to build and execute programs that drive measurable outcomes: adoption, expansion, or retention.
Hands-on experience with customer advocacy programs, including referrals, references, reviews, or community management.
Experience managing or working within an advocacy or community platform (Influitive experience is a strong plus).
Strong copywriting and content development skills across email, web, and long-form formats.
Comfortable working cross-functionally with Customer Success, Sales, and Product teams.
Analytical mindset that is able to build basic reporting, track KPIs, and translate data into program decisions.
B2B SaaS or compliance/technology industry experience preferred.

Customer Marketing Manager

Key skills