Collabrios Health delivers purpose-built software solutions that unify the entire care journey. The Demand Generation Marketing Manager will design, execute, and optimize integrated marketing programs to attract and convert high-quality leads, driving pipeline growth and revenue acceleration.
Responsibilities:
- Develop and execute a comprehensive, multi-channel demand generation strategy to drive qualified leads, pipeline growth, and measurable revenue impact
- Leverage digital channels including SEO, SEM, paid social, content syndication, webinars, and email marketing to reach and engage target audiences
- Build programs that support awareness, engagement, and conversion across the entire customer journey
- Oversee marketing automation and CRM integration (HubSpot and Salesforce) to ensure data accuracy, lead flow alignment, and performance visibility
- Partner with Sales Operations to optimize lead scoring, routing, and reporting for maximum conversion efficiency
- Continuously refine processes and technology to enhance speed, visibility, and impact across campaigns
- Plan, execute, and optimize integrated campaigns that align with strategic initiatives, product launches, and sales goals
- Use analytics to test, measure, and refine campaign performance—driving continuous improvement in ROI
- Ensure brand and messaging consistency across all campaign touchpoints
- Lead the planning, execution, and measurement of industry events, conferences, and webinars—ensuring alignment with Collabrios’ growth and brand objectives
- Partner cross-functionally to maximize event ROI, from pre-event promotion through post-event lead nurturing and follow-up
- Establish event frameworks and metrics to ensure repeatability and efficiency across all in-person and virtual engagements
- Serve as the strategic bridge between Marketing and Sales to ensure alignment on lead quality, campaign performance, and pipeline contribution
- Develop field marketing initiatives and sales enablement programs that strengthen brand presence and accelerate deal velocity
- Establish clear KPIs and dashboards to track performance across campaigns, events, and demand generation programs
- Translate complex data into actionable insights that guide strategy and budget allocation
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 7+ years of experience in B2B SaaS marketing, with 3+ years in a leadership or management role
- Proven success developing and executing data-driven demand generation strategies that deliver measurable pipeline and revenue growth
- Expertise with marketing automation platforms such as HubSpot
- Strong analytical skills and the ability to translate performance metrics into strategic actions
- Demonstrated success partnering with Sales in a field marketing or demand generation capacity
- Experience with HubSpot, Salesforce, Microsoft, or Canva
- Experience managing budgets, third-party vendors, or external partnerships
- Familiarity with marketing or selling in the healthcare industry
- Background working within small, agile, and high-performing marketing teams
- Prior experience in a startup, growth-stage, or PE-backed company
- Interest in building marketing processes and teams from the ground up