Demand Generation Marketing Manager

Collabrios Health delivers purpose-built software solutions that unify the entire care journey. The Demand Generation Marketing Manager will design, execute, and optimize integrated marketing programs to attract and convert high-quality leads, driving pipeline growth and revenue acceleration.

Responsibilities:

• Develop and execute a comprehensive, multi-channel demand generation strategy to drive qualified leads, pipeline growth, and measurable revenue impact
• Leverage digital channels including SEO, SEM, paid social, content syndication, webinars, and email marketing to reach and engage target audiences
• Build programs that support awareness, engagement, and conversion across the entire customer journey
• Oversee marketing automation and CRM integration (HubSpot and Salesforce) to ensure data accuracy, lead flow alignment, and performance visibility
• Partner with Sales Operations to optimize lead scoring, routing, and reporting for maximum conversion efficiency
• Continuously refine processes and technology to enhance speed, visibility, and impact across campaigns
• Plan, execute, and optimize integrated campaigns that align with strategic initiatives, product launches, and sales goals
• Use analytics to test, measure, and refine campaign performance—driving continuous improvement in ROI
• Ensure brand and messaging consistency across all campaign touchpoints
• Lead the planning, execution, and measurement of industry events, conferences, and webinars—ensuring alignment with Collabrios’ growth and brand objectives
• Partner cross-functionally to maximize event ROI, from pre-event promotion through post-event lead nurturing and follow-up
• Establish event frameworks and metrics to ensure repeatability and efficiency across all in-person and virtual engagements
• Serve as the strategic bridge between Marketing and Sales to ensure alignment on lead quality, campaign performance, and pipeline contribution
• Develop field marketing initiatives and sales enablement programs that strengthen brand presence and accelerate deal velocity
• Establish clear KPIs and dashboards to track performance across campaigns, events, and demand generation programs
• Translate complex data into actionable insights that guide strategy and budget allocation

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in B2B SaaS marketing, with 3+ years in a leadership or management role
• Proven success developing and executing data-driven demand generation strategies that deliver measurable pipeline and revenue growth
• Expertise with marketing automation platforms such as HubSpot
• Strong analytical skills and the ability to translate performance metrics into strategic actions
• Demonstrated success partnering with Sales in a field marketing or demand generation capacity
• Experience with HubSpot, Salesforce, Microsoft, or Canva
• Experience managing budgets, third-party vendors, or external partnerships
• Familiarity with marketing or selling in the healthcare industry
• Background working within small, agile, and high-performing marketing teams
• Prior experience in a startup, growth-stage, or PE-backed company
• Interest in building marketing processes and teams from the ground up