Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io).
Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo.
Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation).
Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management.
Document and help streamline processes for campaign operations, lead management, and attribution.
Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs.
Partner with growth, sales, and revenue operations to align on campaign execution, pipeline quality, and programs impact.

3–5 years of experience in marketing operations, revenue operations, or a related field.
Bachelor’s degree in marketing, business, analytics, or a related field (or relevant internship/work experience).
Demonstrated experience in marketing technology, data analytics, and digital marketing operations.
Advanced proficiency in Liquid code for dynamic email content, including the ability to build and maintain scalable, reusable email modules.
Hands-on experience with Salesforce and Customer.io (or similar marketing automation platforms); proficiency in Excel/Google Sheets.
Highly detail-oriented, analytical, and organized; proven ability to take initiative and drive results independently.
Ability to own projects end to end — from scoping and execution to delivery — with minimal oversight, in a lite-agile environment with regular check-ins and feedback.
Excellent verbal and written communication skills, collaboration between technical and non-technical resources.

Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
Check out our full list at engine.com/culture.

Senior Marketing Operations Specialist

Key skills