Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.
Define when and how paid media should be used to support campaigns.
Define the role of each digital channel (email, web, paid, affiliate, social) within the broader marketing strategy.
Ensure campaigns are supported by a clear, integrated digital strategy across all channels.
Analyze performance and drive decision-making.
Manage and guide the digital marketing team (Email Marketing Specialist, Digital Marketing Specialist, Performance Marketing Specialist, Social Media Specialist, etc.).
Use AI to support campaign planning and performance analysis.

6 – 10+ years of experience in digital marketing, performance marketing, or e-commerce.
Strong experience across multiple digital channels (email, web, paid media, affiliate).
In-depth email experience and affiliate management experience are requirements to succeed in this role.
Proven ability to develop strategy, set performance targets, and drive measurable outcomes.
Strong analytical skills and ability to translate data into actionable insights.
Experience managing or guiding cross-functional teams.
Experience working with agencies and external partners.
Strong communication and presentation skills.

Digital Marketing Manager

Key skills