Digital Marketing Manager

Role Overview

• Develop and execute social media strategies across Instagram, Facebook, TikTok, and Pinterest
• Create, schedule, and manage daily content including reels, stories, carousels, and static posts
• Independently produce high-quality visual and video content using AI-powered tools (e.g. Midjourney, Canva AI, CapCut, Runway, ElevenLabs)
• Provide creative direction for product photography and video shoots
• Build and maintain a content calendar aligned with product launches, campaigns, and seasonal activity in collaboration with leadership
• Drive organic growth, engagement, and brand visibility with a focus on high-performing, shareable content
• Plan, manage, and optimise Meta (Facebook & Instagram) ad campaigns
• Set up and optimise Google Ads campaigns (Search and Shopping)
• Monitor campaign performance daily and adjust budgets, audiences, and creatives to maximise ROAS
• Develop retargeting strategies to improve conversion rates and reduce cart abandonment
• Deliver regular performance reports with actionable insights and recommendations
• Manage and optimise Shopify store performance and conversion rates
• Improve product pages, collections, and landing pages for SEO and UX
• Ensure site speed, mobile optimisation, and brand consistency
• Work with developers to implement technical and functional improvements
• Maintain a consistent and compelling brand voice across all digital touchpoints
• Create or oversee digital assets including EDMs, social media creatives, banners, and ad materials
• Leverage AI tools to scale content production efficiently while maintaining quality
• Stay current with trends in fashion, social media, and digital marketing to keep content fresh and relevant

Requirements

• 3+ years of experience in digital marketing, ideally within e-commerce, fashion, or lifestyle industries
• Strong expertise in Meta Ads Manager (Facebook & Instagram)
• Solid understanding of Shopify (product management, themes, and apps)
• Proficiency in design tools such as Canva, Adobe Express, or similar platforms
• Experience using AI tools for content creation (image and video production)
• Proven success in growing social media accounts organically
• Strong analytical skills using tools such as Meta Business Suite and Google Analytics 4
• Excellent written English for marketing copy and content creation
• Highly self-directed with strong ownership and execution capability

Highly Desirable

• Experience with email marketing platforms (Klaviyo, Mailchimp, or Omnisend)
• Knowledge of SEO for e-commerce websites
• Experience managing influencer or UGC campaigns
• Familiarity with Pinterest and TikTok advertising
• Exposure to Australian or international fashion/lifestyle brands
• Portfolio demonstrating social growth, campaigns, and performance results