Senior Manager, Digital & Automation Marketing

Helix is dedicated to transforming healthcare through genomics, and they are seeking a Senior Manager, Digital & Automation Marketing to optimize campaigns and digital positioning. This role involves managing omnichannel campaigns, utilizing AI for operational excellence, and collaborating with cross-functional teams to enhance marketing effectiveness.

Responsibilities:

• Set up, launch, and manage campaigns across owned, earned, paid, and social channels—primarily Sanity, LinkedIn, and X
• Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery, partnering with product marketing & sales/business development to merge in-platform insights with strategic positioning and on-the-ground feedback
• Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs
• Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption
• Track, measure, and report on campaign and channel performance, defining marketing ROI to optimize resource allocation
• Build dashboards that translate data into clear insights for leadership and internal teams
• Run A/B tests and recommend optimizations to creative/content leads based on stakeholder and ICP engagement to maximize ROI
• Advise on setting yearly KPIs, review performance from previous years, and share key learnings to inform long-term strategic planning
• Use AI tools for reporting, insight generation, and workflow automation, supporting the entire marketing team’s efforts with custom-built, automated solutions and tooling within the company TechStack
• Experiment with prompt engineering and other methods to enhance speed, accuracy, and scalability
• Stay ahead of emerging AI tools that strengthen campaign execution and analytics
• Partner with the extended marketing team (content, product, partner) as well as Product and Sales to drive maximum engagement with our customers
• Manage external vendors or freelancers as well as third-party platforms, as needed, to support execution

Requirements:

• 4–6 years of experience in digital or integrated marketing with a focus on campaign execution and optimization
• Proven track record setting up and running CRM- and digital-led campaigns, with HubSpot experience strongly preferred
• Strong ability to interpret campaign data, build dashboards, and translate metrics into ICP-specific recommendations
• Hands-on experience with marketing & sales operations tools (Google Analytics, LinkedIn Campaign Manager, Hubspot, SEMrush or other SEO platforms, Hotjar, Zapier, etc.) and ability to work closely with software engineers
• Practical experience using AI tools to streamline reporting, analytics, campaign execution or marketing/sales operations
• A proactive, self-starting mindset with a relentless focus on 'what's next'; someone who doesn't just manage existing workflows but actively seeks to disrupt and improve them through automation and AI-driven experimentation