Consumer Engagement Manager

Role Overview

• Work with Northern European (NE) HUB Consumer Engagement Team and local brand teams to lead the development, localization, and evolution of patient disease state education (DSE) campaigns across a variety of channels (e.g., Print, Digital, Social, TV, Point of Care, live activation events)
• Build understanding of the consumer within Nordic markets through segmentation, personas, detailed consumer journeys and clear ecosystem
• Own the planning, execution, and optimization of consumer campaigns & experiences across chosen & most relevant channels
• Work closely with the media agency on the plan
• Work closely with the creative agency, overseeing creative development for assigned campaigns by localising global content & building relevant local content that delivers significant amplification & impact
• Work closely with legal and regulatory to ensure all content is compliant
• Work closely with the B2B team to identify partnerships & opportunities for experiences to drive improvements on the consumer journey
• Work closely with BI&A, but ultimately responsible for KPIs, measurement, monitoring and optimisation of consumer campaigns to ensure continuous improvement
• Work with internal cross-functional teams to drive capability, clarity, communication and own the execution of the consumer campaigns (e.g. Marketing, Market research, OCE, Sales, Medical Affairs, B2B, Legal) and external partners
• Partner to create and implement a robust measurement plan that includes marketing model analytics and relevant consumer brand tracking
• Execute and implement display advertising, paid search, key digital content creation and partnerships, social media and implementing Accelerate Reach and Scale key capabilities and digital innovation pilots
• Own and build consumer capability within the team by demonstrating processes, tools and techniques that put the consumer first
• Bridge the gap between UK & Nordics consumer team by sharing best practice, learnings, experiences, tools, techniques, tests in order to build consumer alignment within the Hub
• Monitor external environment and adjust accordingly

Requirements

• Proven experience (5+ years) in consumer marketing, with a strong track record of end-to-end execution of campaigns and initiatives, from insight generation to in-market delivery and optimization
• Demonstrated ability to translate strategy into action, with a strong delivery mindset and clear ownership of delivering measurable outcomes
• Strong experience in driving execution through agencies (media, creative, research), including briefing, managing, and optimizing performance
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously, ensure timely delivery, and adapt in a fast-paced environment
• High proficiency in data analysis and interpretation, with the ability to monitor performance, optimize in real-time, and drive continuous improvement
• In-depth knowledge of consumer insights, data, and planning tools, with the ability to turn insights into actionable plans and in-market activities
• Strong leadership and stakeholder management skills, with the ability to drive alignment and ensure execution across cross-functional teams
• Outstanding communication and interpersonal skills, with the ability to communicate clearly, influence decisions, and drive action
• Proven resilience and experience in driving and implementing consumer engagement transformation, preferably within a healthcare setting

Benefits

• Embracing diversity and fostering an inclusive culture in the workplace
• Opportunities for personal growth and development
• Collaboration with global teams
• Engaging in community philanthropy and volunteerism activities