Define and evolve the product strategy and multi‑year roadmap for Media OS.
Translate platform capabilities into clear value propositions aligned to priority personas.
Partner with product pillar leads to ensure strategic coherence across audience, activation, workflow, and measurement capabilities.
Identify strategic gaps and opportunities in the healthcare media landscape.
Lead product‑led GTM motions for new capabilities, including launch strategy, packaging, positioning, and success metrics.
Develop high‑impact product narratives, pitch materials, demos, and enablement assets.
Align roadmap priorities to business outcomes such as platform adoption, churn reduction, and revenue growth.
Influence without direct authority, aligning stakeholders around shared objectives and tradeoffs.

Bachelor’s degree in a technical, analytical, or related field, or equivalent experience.
8+ years of product experience, with a strong emphasis on product strategy, portfolio planning, and go‑to‑market execution.
Demonstrated experience shaping and launching SaaS or platform products in partnership with Sales and GTM teams.
Strong understanding of the digital advertising and media ecosystem, including DSPs, identity solutions, data onboarding, and measurement.
Proven ability to translate complex technical capabilities into compelling customer and commercial narratives.
Excellent communication and executive‑level storytelling skills.
Experience operating in regulated industries such as healthcare or life sciences preferred.
Familiarity with privacy‑first data practices and governance frameworks is a plus.

Associate Director, Product Strategy

Key skills