Product Marketing Manager – FX

Role Overview

• Own the GTM strategy for Sokin’s FX products, from launch planning through adoption, growth and optimisation.
• Partner with Product, Sales and Finance on pricing, packaging, commercial strategy and product positioning.
• Develop clear messaging that explains the value of Sokin’s FX solutions to businesses managing international payments, suppliers, receivables and currency exposure.
• Own sales enablement including and, core sales collateral, enablement tools internal training.
• Work with our content team to design campaign launches, content assets, website development and social presense.
• Define and track KPIs including customer adoption, pipeline contribution and revenue impact.
• Support regional product launches and account-based marketing (ABM) programmes, partnering with regional teams to ensure messaging and execution lands effectively in each market.
• Track the FX and cross-border payments landscape, including banks, brokers, fintechs, treasury platforms and global payment providers.
• Monitor trends such as currency volatility, multi-currency accounts, embedded FX, hedging demand and treasury transformation.
• Build a strong understanding of the FX buying journey, from provider evaluation through onboarding, execution, settlement and expansion.
• Develop buyer personas for CFOs, finance directors, treasury teams, operations leads and internationally trading businesses.
• Create sales collateral including pitch decks, one-pagers, battlecards, ROI tools, case studies and product explainers.
• Partner with commercial teams to develop outbound messaging, talk tracks and objection handling for FX-led conversations.
• Train internal teams on FX product functionality, competitive differentiation, customer use cases and ideal customer profiles.
• Support partner and regional marketing teams with relevant messaging and collateral.
• Work with Content, Social and Demand Generation teams to create campaigns and thought leadership around FX, currency volatility and international business growth.
• Support targeted campaigns across channels such as paid search, LinkedIn, ABM and industry-specific activity.
• Develop content around key market moments such as financial year-end, central bank decisions, currency movements and international trade cycles.
• Support relevant fintech, finance, treasury, payments and industry events.
• Act as the voice of the market for FX, feeding customer needs, competitive gaps and feature requests into the product roadmap.
• Work with Product, Treasury, Finance, Compliance and Engineering to ensure messaging is accurate, compliant and commercially sound.
• Partner with Brand and Regional Marketing teams to ensure FX messaging is consistent, localised and effective.
• Develop a clear understanding of Sokin’s holistic product offering — across payments, FX, treasury and beyond — and articulate how the FX pillar fits within and enhances the broader solution for customers.

Requirements

• 4 to 7 years in product marketing, with at least 2 years focused on FX, cross-border payments, treasury, payments or financial services.
• Strong understanding of FX concepts such as spot FX, currency pairs, spreads, liquidity, settlement, hedging and currency risk.
• Experience launching fintech, payments, treasury or financial products with measurable commercial impact.
• Experience creating sales enablement materials and partnering closely with commercial teams.
• Strong competitive analysis skills and the ability to turn complex market information into clear positioning.
• Experience in a high-growth fintech environment where speed, ownership and adaptability are essential.
• Excellent written and verbal communication skills, with the ability to simplify complex financial concepts.

Benefits

• Flexible working hours
• Professional development opportunities