Product Marketing Manager – Virtual Card

Role Overview

• Own the GTM strategy for Sokin’s cards and APM products, from beta and launch through adoption, growth and optimisation.
• Partner with Product, Sales and Finance on pricing, packaging, commercial strategy and product positioning.
• Develop clear messaging that articulates the value of cards and APMs for our core ICP audiences.
• Own sales enablement including core sales collateral, enablement tools, internal training.
• Work with our content team to design campaign launches, content assets, website development and social presence.
• Define and track KPIs including customer adoption, pipeline contribution and revenue impact.
• Support regional product launches and account-based marketing (ABM) programmes, partnering with regional teams to ensure messaging and execution lands effectively in each market.
• Track the virtual card, card issuing, spend management and business payments landscape.
• Monitor trends such as programmable cards, spend controls, commercial card adoption, virtual supplier payments, tokenisation and real-time spend visibility.
• Build a strong understanding of the buying journey, from provider evaluation through onboarding, card issuance, policy setup, usage and reconciliation.
• Develop buyer personas for CFOs, finance teams, procurement leads, operations teams, travel managers, marketplaces and platform businesses.
• Create sales collateral including pitch decks, one-pagers, battlecards, ROI tools, demo scripts and use-case-led sales assets.
• Partner with commercial teams to develop outbound messaging, talk tracks and objection handling for sales conversations.
• Train internal teams on the product functionality, competitive differentiation, commercial models, customer use cases and ideal customer profiles.
• Support partner and regional marketing teams with relevant messaging and collateral.
• Work with Content, Social and Demand Generation teams to create campaigns and thought leadership to build momentum and resonance in our key markets.
• Support targeted campaigns as the SME across channels such as paid search, LinkedIn, ABM and industry-specific activity.
• Provide support with product placement and positioning at relevant fintech, payments, procurement, finance, travel and embedded finance events.
• Act as the voice of the market for in this space, feeding customer needs, competitive gaps and feature requests into the product roadmap.
• Work with key stakeholders across Product, Compliance, Finance and Engineering to ensure messaging is accurate, compliant and commercially sound.
• Partner with Brand and Regional Marketing teams to ensure messaging is consistent, localised and effective.
• Develop a clear understanding of Sokin’s holistic product offering — across payments, cards, FX, treasury and beyond — and articulate how the Spend pillar fits within and enhances the broader solution for customers.

Requirements

• 4 to 7 years in product marketing, with at least 2 years focused on virtual cards, card issuing, spend management, payments, embedded finance or fintech infrastructure.
• Strong understanding of card concepts such as card issuing, schemes, interchange, authorisation, spend controls, tokenisation, reconciliation, settlement and fraud prevention.
• Experience at a card issuing platform, commercial card provider, spend management platform, bank, fintech or embedded finance provider.
• Experience launching card, payments, spend management or fintech products with measurable commercial impact.
• Experience creating sales enablement materials and partnering closely with commercial teams.
• Strong competitive analysis skills and the ability to turn complex market information into clear positioning.
• Experience in a high-growth fintech environment where speed, ownership and adaptability are essential.
• Excellent written and verbal communication skills, with the ability to simplify complex payments and card concepts.

Benefits

• Health insurance
• Flexible work arrangements
• Professional development opportunities
• Paid time off
• Bonuses