Growth Marketing Director

Role Overview

• Own qualified lead and pipeline generation targets across private and public sector segments.
• Drive new business acquisition through integrated, multi-channel demand programmes.
• Lead public sector go-to-market activity to generate and convert new public sector lives.
• Build scalable client growth initiatives that drive SaaS revenue expansion through upsell and cross-sell, and increased benefit penetration and utilisation across the existing client base.
• Partner closely with Sales leadership to ensure marketing activity aligns with account strategy, coverage plans and revenue priorities.
• Lead end-to-end campaign planning aligned to revenue, segment and vertical objectives.
• Own our thought-leadership content calendar and roadmap, championing new and differentiated ways to translate our market message into engaging formats.
• Connect digital, paid media, organic, automation, PR, social, ABM and events into cohesive demand programmes.
• Ensure campaigns support both acquisition and client growth objectives.
• Align events, PR and social media strategy with broader demand generation activity and business objectives.
• Translate commercial priorities into structured quarterly and annual campaign roadmaps.
• Own marketing forecasting, channel mix strategy, budget allocation and ROI measurement across growth initiatives.
• Establish clear KPIs across acquisition, SaaS expansion and benefit penetration performance.
• Partner with Revenue Operations and Finance to optimise funnel conversion, attribution, pipeline velocity and reporting.
• Embed a culture of experimentation, testing and continuous optimisation.
• Deliver clear performance reporting to executive leadership with commercial accountability.
• Lead brand-led campaigns that increase awareness and strengthen category positioning across target ICPs.
• Amplify thought-leadership initiatives and content across growth channels to drive reach and engagement.
• Increase Perkbox visibility within priority verticals, including public sector audiences.
• Ensure brand activity is commercially connected and supports pipeline outcomes.
• Build, lead and develop a high-performing Growth Marketing function across digital, automation, events, PR and social.
• Establish clear ownership, accountability and performance standards within the team.
• Implement structured planning, execution and reporting rhythms.
• Develop team capability in data-driven marketing and commercial impact measurement.
• Adopt a growth-mindset to stay on top of marketing trends and technology including AI-first problem solving.

Requirements

• Experience in B2B growth, demand generation or performance marketing leadership, ideally within SaaS or technology.
• Demonstrable track record of driving qualified pipeline and revenue growth at scale.
• Experience operating across both new business acquisition and client expansion strategies.
• Strong commercial acumen with experience partnering closely with Sales and Revenue Operations.
• Deep understanding of digital acquisition channels, marketing automation and analytics.
• Experience marketing into complex buying environments, ideally including public sector procurement.
• Strong leadership capability with experience building and scaling high-performing teams.

Benefits

• Flexible working hours
• Professional development opportunities