Define and execute global brand strategy within the wealth management and investment landscape
Build a differentiated positioning targeting HNWI/UHNWI and institutional audiences
Ensure consistency across all markets and communication channels
Develop targeted acquisition strategies for HNWI, UHNWI, and family offices
Build long-term relationship-driven marketing funnels
Segment and tailor outreach for private investors and institutional partners
Manage a multi-channel ecosystem including:
Private events and exclusive forums
Strategic partnerships
Digital platforms and thought leadership
Ensure communication reflects a premium, discreet, and high-trust positioning
Establish relationships across financial ecosystems, family offices, and private banking networks
Lead high-profile events, forums, and industry collaborations
Expand presence across key global financial hubs
Oversee production of market insights, research, and investor-focused content
Drive PR strategy and executive visibility
Position leadership as industry thought leaders
Lead digital marketing strategy (web, SEO, campaigns, investor communications)
Implement data-driven KPIs and performance tracking
Continuously optimize campaigns and client engagement models
Build and lead a high-performing marketing function
Partner with investment, product, and business development teams
Align marketing with revenue and client growth objectives

10+ years in senior marketing leadership roles within financial services (wealth management, private banking, fintech, asset management)
Proven experience marketing to HNWI/UHNWI audiences
Strong track record in building premium brands and driving client acquisition
Experience in complex, low-awareness or long sales cycle products
Exposure to global or multi-market campaigns
Strong background in partnerships, PR, and high-level events
Data-driven mindset with experience in marketing analytics
Excellent leadership and stakeholder management skills
Fluent English required

Chief Marketing Officer – CMO

Key skills