Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals
Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
Manage retention and expansion; lead renewals; grow MRR
Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
Work in Iris and nova daily; surface problems before clients do
Coach and give direct feedback to analysts and specialists
Keep Pulse cadence at 100%

6+ years in fashion or apparel marketing, agency or brand side
Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
Track record of retaining and growing accounts

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan
4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives

Fashion Account Director

Key skills