Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
Collaborate cross-functionally with data engineering, product and account teams to ensure campaign logic, data fields, and workflows support both business and operational goals
Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM impact on core business OKRs
Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
Maintain CRM infrastructure and integrations, with support from data and engineering
Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

4+ years of experience in CRM, email, or marketing operations
Strong hands-on experience with marketing automation platforms like Braze, Customer.io, Klaviyo & Iterable; Braze experience preferred
Proficient in HTML & CSS
Fluency in CRM best practices, personalization, conditional logic, and experimentation frameworks
Familiarity with tools like Figma, Jira, Metabase, and Fullstory
Strong hands-on execution skills—you're comfortable owning a project from start to finish
Analytical mindset: comfortable building reports and interpreting CRM performance data

Health Benefits: 90% employee premiums paid for medical, dental, and vision coverage
Time Off: Flexible PTO + paid holidays + 1 floating holiday
Retirement: Eligibility to contribute to 401(k)
Work Style: Remote-first flexibility
Growth: Professional development support as we scale

Manager, Lifecycle Marketing Operations

Key skills