About this role

Build and execute high-impact email and SMS campaigns focused on conversions and brand loyalty.
Develop and refine sophisticated lifecycle sequences, including welcome series, post-purchase follow-ups, win-back, and replenishment flows.
Execute precise customer list segmentation to deliver highly personalized and targeted messaging.
Monitor and report on key KPIs—including engagement, deliverability, and revenue—using Google Analytics, Looker Studio, and ESP-native tools.
Partner with Creative and Content teams to produce visually engaging, mobile-first communications.

2+ years of hands-on experience in email marketing, lifecycle marketing, or marketing automation.
Proficiency with advanced marketing automation tools (e.g., Maestra, Bloomreach, or Klaviyo).
The ability to interpret performance data and apply those insights to retention and personalization strategies.
A strong understanding of SMS marketing, A/B testing methodologies, and deliverability fundamentals.
Exceptional attention to detail and professional communication skills suitable for a fast-paced, remote environment.

Email Marketing Coordinator

Key skills