AI Program Management Lead

Role Overview

• Define and lead the AI roadmap for the PSM organization aligned to business priorities and HPE’s AI strategy
• Identify high-impact use cases across messaging, content creation, campaign execution, competitive intelligence, and day to day product marketing activities
• Prioritize and deliver AI-driven initiatives that improve productivity and business outcomes
• Work with the HPE AI teams to ensure PSM alignment on priorities, tool integration, HPE compliance, and end to end workflow
• Lead end-to-end AI programs, from ideation through implementation and scale
• Establish governance, success metrics, and reporting for AI initiatives
• Manage timelines, dependencies, and stakeholder alignment across multiple concurrent projects
• Partner closely with Marketing Technology, IT, Data, and Security teams to evaluate, select, and deploy AI tools and platforms
• Help define requirements and ensure tools integrate effectively into existing workflows
• Stay current on emerging AI technologies (e.g., generative AI, copilots, agents) and assess their applicability
• Design and help develop AI-powered agents and automated workflows to support Product Marketing functions
• Collaborate with technical teams or vendors to build, test, and refine solutions
• Ensure solutions are scalable, compliant, and aligned with business needs
• Drive adoption of AI tools and processes across the PSM organization
• Develop training programs, playbooks, and best practices
• Engage with senior leadership to align AI initiatives with strategic priorities

Requirements

• 7–12+ years of experience in product marketing, program management, or related roles
• Proven experience leading cross-functional programs or transformation initiatives
• Strong understanding of AI/ML concepts, especially generative AI and workflow automation
• Experience building or deploying AI agents, copilots, or automation workflows
• Experience working with AI tools (e.g., LLM platforms, copilots, automation tools)
• Demonstrated ability to influence senior stakeholders and drive alignment
• Excellent communication, organizational, and problem-solving skills.
• Background working with IT, data, or engineering teams on tool implementation (preferred)
• Familiarity with prompt engineering, model evaluation, or AI governance (preferred)
• Experience in B2B or enterprise technology environments (preferred)

Benefits

• Health & Wellbeing
• Personal & Professional Development
• Unconditional Inclusion