Paid Media Strategist – Tech Agency

Role Overview

• Developing paid media strategies across search, social, display, programmatic, video and shopping channels aligned to client business objectives and KPIs.
• Planning and executing end-to-end campaign activity: audience targeting, channel allocation, bid and budget management, creative testing and landing page recommendations.
• Day-to-day campaign management in platforms such as Google Ads, Microsoft Advertising, Meta Ads, DV360, Campaign Manager and trade desks; implementing tracking and tag management via GTM.
• Optimising performance through structured testing (A/B and multivariate), bid strategies, audience layering and creative iteration to improve CPA, ROAS and lifetime value.
• Setting up and maintaining measurement frameworks: conversion tracking, attribution models, UTM tagging and integration with analytics platforms (GA4, BigQuery or equivalent).
• Producing clear, actionable performance reports and dashboards; extracting insight and presenting regular recommendations to clients and internal stakeholders.
• Collaborating with creative, CRO and data teams to design high-converting assets, experiment roadmaps and improved user journeys.
• Managing budgets and pacing across multiple clients and campaigns; forecasting media spend and ensuring efficient use of investment.
• Maintaining strong client relationships: acting as the day-to-day paid media contact, leading meetings, setting expectations and communicating optimisation plans.
• Keeping up to date with platform changes, privacy and regulatory developments, and emerging formats to propose innovative channel opportunities.

Requirements

• Hands-on paid media experience at an agency or performance-focused in-house team, managing end-to-end campaigns across multiple channels.
• Proven experience with Google Ads and Meta Ads; familiarity with programmatic platforms and DV360 or similar is highly desirable.
• Strong analytical skills with experience using GA4, spreadsheets, and dashboarding tools to report on performance and drive decision-making.
• Practical knowledge of tracking and measurement: GTM, server-side tracking, attribution concepts and managing data flows to analytics platforms.
• Commercially focused: able to set media KPIs, manage budgets, forecast outcomes and recommend optimisations that align to client ROI objectives.
• Excellent communication and stakeholder management skills with experience presenting performance and strategic recommendations to client and senior audiences.
• Curious and test-driven: comfortable designing experiments, interpreting results and iterating quickly to improve outcomes.
• Organised and collaborative: able to manage multiple client priorities, work with cross-functional teams and support more junior colleagues.

Tech Stack

• BigQuery

Benefits

• 25 Days holiday + BH (Plus extra days at Christmas Shutdown)