Use data, customer and competitive insights, and standard methodologies to find opportunities for to drive GEO strategy across web and marketing teams.
Collaborate with SEO partners and marketing teams to optimize existing and lead the creation of new content.
Align customer needs with GEO/search standard methodologies
driving increase in citations and brand visibility.
Analyze GEO performance, identifying key trends, reporting on impact, and spotting opportunities to scale initiatives.
Stay ahead of LLM-powered search evolution and new advancements in marketplace around tools, technical set up and emerging opportunities.
Develop roadmap and adjust processes for integrating GEO priorities.
Prioritize work against roadmap.
Good understanding of business and product strategy as we present and influence decision making at senior leadership levels.

MBA or equivalent experience preferred or BA/BS with minimum of 3 years in digital marketing or equivalent business experience
Ideally 6-8 years of SEO experience; minimum 3 years working on enterprise scale websites
Understanding of B2B e-commerce strategy, marketing tactics and sales process.
Proficiency in on-page SEO, including keyword optimization, structured content, and user-focused search experiences.
Experience with GEO in conjunction with SEO.
Analytical orientation. Excellent at both quantitative and qualitative analysis.
Strong ability to frame issues, drive analyses, and make clear, impactful recommendations.
Attention to detail with strong project management capabilities.
Capable of prioritizing multiple ad hoc requests and balancing as needed.
Ability to easily move between high-level strategy to day-to-day implementation.
A creative mind that loves to problem solve and isn’t afraid to propose an out of the box solution!
Experience with enterprise websites, terminology, and work environments is highly preferred.
Ability to articulate ideas in SEO/GEO content documentation, writing detailed POV documents, decks and more.
Familiarity with JIRA and Workfront is a plus.
Excellent written and interpersonal skills.
Ability to thrive in a fast-paced environment and to work independently and within a team.
Familiarity with popular SEO industry tools and resources including Adobe Analytics, Google Search Console, and Semrush to glean valuable insights and findings from data.

SEO Manager, Brand Visibility

Key skills