Monitor, in a technical and detailed manner, all implementations performed by the media agency across major paid channels (Meta Ads, TikTok Ads, Google Ads, among others).
Oversee and ensure that campaign executions are correct, aligned with strategy, and optimized for performance.
Analyze paid media metrics and performance KPIs to identify opportunities for improvement and efficiency gains.
Act as the bridge between the company and the media agency, ensuring clarity in communication, briefing, and strategy execution.
Produce analytical reports with strategic insights and data-driven optimization recommendations.
Collaborate with teams such as Sales, Growth, Data, Content, and CRM to align media activities with business objectives.
Monitor and validate the execution of content plans with partner agencies.
Analyze the organic performance of the blog and website, proposing strategies for continuous optimization.
Interpret and detail technical SEO and ASO recommendations provided by specialized agencies and ensure correct implementation by internal teams.
Serve as the liaison between the development team and the SEO agency, ensuring technical feasibility and efficiency of optimizations.

Experience with paid media platforms (Meta Ads, Google Ads, TikTok Ads, etc.).
Strong analytical skills and command of performance media KPIs.
Knowledge of technical SEO and ASO.
Experience working with media and SEO agencies.
Ability to transition between technical and strategic areas.
Good communication, organizational skills, and the ability to manage multiple projects simultaneously.
Considered a plus:
Previous experience in e-commerce or retail.
Familiarity with tools such as GA4, Looker Studio, SimilarWeb, Search Console, and related tools.

Growth Marketing Analyst, E-commerce

Key skills