Senior Growth Marketing Analyst

Cash App, part of Block, is a dynamic ecosystem developing unique financial products for over 50 million monthly active customers. The Senior Growth Marketing Analyst will serve as an analytical thought partner, guiding growth strategies and optimizing marketing channels to drive customer growth.

Responsibilities:

• Own analytics and reporting across a set of key growth marketing channels (e.g. paid media, CRM, referrals, etc.)
• Proactively identify performance trends and growth opportunities by analyzing audience, channel, campaign, and funnel data
• Guide the forward-looking growth strategy and marketing roadmap in collaboration with our channel managers
• Design and build agentic workflows that unlock self-serve insights for channel managers and automate routine reporting
• Write the playbook for how we onboard and measure new experimental growth channels
• Leverage and facilitate enhancements to our channel incrementality measurement methodologies (e.g. MMM, global holdout)

Requirements:

• Typically requires a minimum of 3 years of related experience
• A strong understanding of growth levers for consumer products and how marketing drives acquisition, engagement, and long-term value
• Experience measuring app and/or web marketing performance, with fluency in core growth metrics such as CAC, LTV, conversion, and retention
• The ability to tell a clear story with data by connecting insights to concrete actions and recommendations
• An ownership mindset: you surface opportunities, define a path forward, and see initiatives through
• Comfortable writing SQL (without AI or an engineer doing it for you)
• Experience with data visualization tools such as Tableau, Mode, or Looker
• Excitement to learn!