Search & Paid Media Specialist

Role Overview

• Manage and optimize paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon Ads
• Oversee Search, Shopping, Performance Max, Display, and YouTube campaigns
• Develop audience targeting, retargeting, and keyword strategies aligned with both DIY consumers and commercial buyers
• Support expansion into commercial and hospitality verticals through LinkedIn advertising initiatives
• Monitor campaign performance and optimize toward ROAS, CPA, and lead quality goals
• Reallocate budgets toward high-performing campaigns and growth opportunities
• Conduct SEO audits to identify technical issues, keyword opportunities, and site improvements
• Collaborate with content and creative teams on keyword-driven initiatives
• Optimize product and category pages for high-volume and high-intent search terms
• Manage GA4 tracking, conversion attribution, and reporting dashboards
• Analyze customer journeys and identify opportunities to improve website conversion rates
• Collaborate with Sales and Marketing leadership to improve lead quality and campaign alignment

Requirements

• 4–6 years of experience in digital marketing, growth marketing, or performance marketing
• Proven experience managing paid media budgets across Google and Meta platforms
• Hands-on experience managing paid advertising campaigns targeting the United States market
• Experience working across both e-commerce and lead-generation funnels
• Strong understanding of SEO fundamentals and technical SEO best practices
• Experience with GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Microsoft Ads
• Strong analytical mindset with the ability to interpret data and optimize performance
• Strong written and verbal communication skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Collaborative mindset with strong cross-functional coordination skills