Principal Product Marketing Manager – Settlement

Role Overview

• Own positioning and messaging for each distinct settlement audience: enterprise title companies, independent closing professionals, and the emerging D2C consumer segment.
• Build a competitive intelligence function with a defined cadence, structured outputs, and regular stakeholder distribution. Product and leadership should rely on it.
• Define distinct value propositions per audience. An enterprise title VP is moved by different things than an independent notary.
• Partner with Product on roadmap prioritization, feeding market and buyer intelligence as a primary input.
• Translate positioning into segment-specific campaign strategy (channel mix, audience sequencing, test hypotheses) and work with the Revenue Marketing Specialist on execution.
• Own the test-and-learn roadmap: define what hypotheses are running, what the learning goals are, and how results shape approach.
• Own the settlement marketing calendar, budget allocation, and pipeline contribution targets.
• Build the D2C acquisition strategy, from defining what problem Snapdocs solves for target consumers to how that story connects to the institutional narrative.
• Own the editorial agenda across all settlement audiences: what topics Snapdocs should be known for in title and escrow, and how the brand shows up as it enters the consumer space.
• Be the editorial judgment layer for settlement content. AI generates volume; this PMM decides what's worth publishing and whether it's genuinely differentiated.
• Identify and activate internal subject matter experts as thought leadership voices.
• Work closely with the Settlement Revenue Marketing Specialist on channel priorities, signal interpretation, and a weekly read on what the data means.
• Partner with the Systems Director on test infrastructure, measurement design, and the data architecture needed to track a multi-audience funnel cleanly.
• Partner with Sales on pipeline stage messaging, competitive objection handling, and enablement materials.

Requirements

• 10+ years in B2B product marketing, with demonstrated ownership of positioning and messaging for a complex, multi-audience segment.
• Genuine comfort with ambiguity and greenfield problems. The D2C motion doesn't have a complete playbook.
• Strong strategic writer: can develop distinct voices and value propositions for fundamentally different buyer types.
• Experience running market and competitive intelligence as a structured function, with defined cadence and stakeholder outputs.
• Data fluency: able to interrogate results, dispute interpretations, and change strategic direction when warranted.
• High ownership orientation. Gets energized by building from scratch.
• Preferred: Background in proptech, real estate technology, title, or mortgage. Familiarity with the closing process cuts ramp time significantly.
• Preferred: Experience building consumer or prosumer marketing motions from an institutional B2B base. Has worked the B2B2C model before.
• Preferred: AI-native working style: actively uses AI for research synthesis, content drafting, competitive analysis, and workflow automation, and has a clear point of view on where human judgment is irreplaceable.
• Preferred: Familiarity with community-led or product-led growth mechanics, relevant as the D2C and notary layers develop.

Benefits

• Excellent medical, dental, and vision coverage
• 401(k) with up to 4% company match
• 16 weeks of paid parental leave
• Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
• Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
• Summer & Winter Break (~1-week each) + 9 Holidays per year
• Healthcare and Dependent Care FSA
• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
• $15K Family Building Benefit (lifetime limit)
• Life and Disability Insurance
• $1,500 Annual Lifestyle Stipend to support your well-being