Integrated Marketing Manager - 11514

Coupa Software, Inc. is a leader in AI-Native Total Spend Management, empowering businesses with innovative solutions for improved operational efficiency. The Integrated Marketing Manager will lead campaign strategy and execution in North America, focusing on driving brand awareness, demand generation, and customer engagement through coordinated, cross-channel marketing efforts.

Responsibilities:

• Own the end-to-end campaign strategy and execution for our Mid-Market Finance Integrated Campaign, within the Americas Growth Marketing team, translating business goals and global messaging into regional, high-performing integrated programs
• Drive step-change growth in brand awareness and pipeline by pushing creative boundaries and unlocking new channels, tactics, and campaign plays
• Champion the full buyer journey—mapping programs across awareness, consideration, and decision stages while aligning messaging and content to each persona and buying group
• Collaborate closely across teams including Product & Solution Marketing, Account-Based Marketing, Digital Marketing, Sales, Field Marketing, Sales Enablement, Account Development Representatives and Brand to align messaging, prioritize strategic plays, and drive impact across key segments
• Partner with Marketing and Sales Ops to track, analyze, and continuously optimize campaign performance using insights from 6sense, Marketo, Salesforce, Folloze and more
• Fuel account progression and revenue growth with campaigns that activate ABM strategy, influence multi-threaded buying groups, and support sales acceleration
• Manage the campaign calendar across industries, personas, and solution areas—driving clarity, visibility, and momentum behind key priorities
• Orchestrate digital and content tactics that cut through the noise—from targeted paid media and email nurtures to webinars, partner activations, and multi-touch experiences
• Elevate how we show up in the market—ensuring consistent, customer-first messaging that reflects Coupa’s leadership, values, and impact
• Solves challenges strategically by finding innovative solutions, testing new ideas, and exploring unconventional approaches to drive campaign success

Requirements:

• 5+ years of B2B growth marketing and campaign-related experience, ideally in enterprise SaaS or technology
• Proven track record of building integrated, cross-functional campaigns that influence awareness, engagement, and most importantly for this role—pipeline
• A deep understanding of the modern B2B buying journey, particularly for the Finance persona, and how to engage and convert key personas across the funnel
• Curiosity and hands-on familiarity with emerging AI technologies, with a proactive mindset toward leveraging AI to enhance campaign performance, improve efficiency, and elevate the quality of work and outcomes
• Strong technical fluency with marketing and sales tools, combined with an aptitude for quickly learning—especially Marketo, 6sense, Salesforce, Folloze and related campaign orchestration platforms
• Experience partnering closely with Account-Based Marketing and Product & Solution Marketing teams to bring complex value propositions to life
• Strong project leadership and communication skills—you bring structure, energy, and alignment across multiple stakeholders and initiatives
• A passion for innovation, a bias toward action, and a clear customer-first mindset that inspires others to rally around a shared vision
• Exceptional storytelling skills, with the ability to translate complex concepts into compelling campaign messaging and assets