Principal Associate, Internal Communications Lead, Talent Marketing

Role Overview

• Drive Recruiter Adoption & Engagement
• Develop proactive communication strategies, moving recruiters from 'passively aware' to 'actively using' our brand assets and recruiter enablement platforms.
• Build scalable templates, frameworks and guidance to ensure brand consistency across communications.
• Ensure recruiters understand, embrace and utilize our full suite of marketing tools and that internal communication is clear and concise; providing a direct path to the resources recruiters need most.
• Identify and manage preferred communications channels (newsletters, Slack, All-Hands) to effectively reach recruiters where they are.
• Take complex brand strategies and distill them into talking points for external talent-facing teams.
• Refine recruiter messaging for customized audiences, targeting different candidate profiles.
• Keep our content library fresh while cycling in new materials and retiring old ones.
• Explore how AI and digital mediums (audio, video, interactive guides, etc) can make information more digestible and engaging for our Talent Acquisition teams.
• Develop high-impact, executive-ready materials to drive internal socialization and foster leadership alignment across broader enterprise goals.
• Serve as a strategic advisor to recruiting leaders.
• Collaborate with partners to uncover the best examples of our culture in action.
• Measure & Optimize
• conduct regular 'Empathy Interviews' to solicit recruiter feedback to continuously improve how we enhance materials, deliver resources and communicate updates.

Requirements

• Bachelor's degree or military experience
• At least 4 years experience in content creation, copywriting, communications, journalism or mass communications
• A bachelor's degree in English, Journalism, Communications, Marketing or related field
• At least 5 years experience in long-form and short-form copywriting
• Strong problem solving and influencing skills
• Strong communication and collaboration skills
• Work experience achieving results with complex projects.
• 3+ years of experience in highly regulated industry. Example: (e.g., Financial Services, Energy, Healthcare, or Government)
• 2+ years of experience in talent brand, recruitment marketing, or talent acquisition.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.