The Manager of Social Commerce leads the agency’s TikTok Shop department and owns the strategy, execution, growth, and operational development of TikTok Shop services across the client portfolio.
Responsible for building and scaling a best-in-class social commerce offering that drives revenue for clients, strengthens creator partnerships, improves client retention, and positions the agency as a leading TikTok Shop management partner.
Oversees the full TikTok Shop lifecycle, including shop setup, product and listing optimization, affiliate program strategy, creator recruitment, sample management, campaign planning, paid amplification, performance reporting, and client-facing strategic recommendations.
Manages internal team members, develops scalable systems and processes, evaluates tools and platform updates, and ensures the department operates efficiently as the client roster grows.

Strong understanding of TikTok Shop, affiliate marketing, influencer marketing, creator commerce, and social selling.
Experience managing client relationships and leading strategic client conversations.
Ability to analyze performance data and turn it into actionable recommendations.
Strong knowledge of creator outreach, creator vetting, sampling strategy, and affiliate program management.
Understanding of TikTok Shop Seller Center, Affiliate Center, TikTok One, GMV Max, product listings, promotions, and shop health metrics.
Strong written and verbal communication skills.
Ability to manage multiple client programs, priorities, and moving parts at once.
Experience building processes, SOPs, reports, and internal systems.
Comfortable managing team members and holding them accountable to KPIs.
Strong problem-solving skills and ability to operate in a fast-changing platform environment.
Ability to communicate clearly with leadership, clients, team members, and external partners.

Manager, Social Commerce

Key skills