Marketing Manager – Italy, Spain

Role Overview

• Lead, implement and supervise marketing initiatives within the region
• Track and optimize the positioning versus competition on all targets (orthodontists, GPs, treatment coordinators, patients)
• Define a bi-annual marketing plan in line with global marketing imperatives and objectives set by the Chief Marketing Officer
• Define and execute the DM regional market strategy to gain a foothold in the specific market/region
• Collaborate with the Chief Marketing Officer to roll out local initiatives, and provide input on behalf of the region for brand and global campaigns
• Take responsibility for the regional marketing budget under the supervision and approval of the Chief Marketing Officer and reporting under each streamline (comms/events/ ClinEd...)
• Support Sales and Customer Experience teams in the region
• Coordinate with the Communication and Graphic Design team to create engaging copy and content for events, campaigns, sales enablement, branding, and social media activities
• Work closely with the Digital Marketing Manager to roll out drip campaigns, email marketing, re-marketing, and lead generation activities in the region and assisting in the overall strategy
• Organize and manage events such as webinars, scientific congresses, study clubs and masterclasses to generate ROI and drive brand awareness
• Take initiative to run local experiments and activities to increase growth and brand awareness
• Evaluate opportunities and nurture relationships for partnerships and advertising
• Grow a community of advocates through industry leaders, social influencers, and medical and technology community

Requirements

• 5-10 years demonstrable working experience in marketing
• Experience in setting up and optimizing 360 integrated marketing programs
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest legislation, trends, and best practices in comms, marketings etc.
• Time management and strong organizational skills
• Excellent interpersonal skills
• Excellent communication skills, both written and verbal
• Fluent in Italian (preferred) OR Spanish and English
• B2B Dental or Ortho experience is fantastic
• Experience in a startup or scaleup environment
• High level of IT knowledge and high appreciation for new technology
• Knowledge over marketing automation tool such as SalesForce Pardot

Benefits

• Intercultural and inclusive workplace
• Working with more than 35 nationalities