Own growth performance for the menopause category, managing acquisition, conversion, CAC efficiency, and scalable revenue growth across the full funnel.
Lead performance across core paid channels including paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion outcomes.
Identify and unlock new growth opportunities across landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance.
Partner closely with CRM and lifecycle teams to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value.
Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact.
Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality thinking.
Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.

Strong experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business.
Hands-on expertise managing and scaling paid acquisition channels such as Meta, Google, affiliates, or other performance platforms.
Commercially minded with understanding of growth extending beyond channels into pricing, conversion, retention, and product experience.
Highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives.
Full-funnel approach to growth, considering entire customer journey and lifecycle.
Comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions.
Strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau.
Effective communicator translating complex performance data into clear, actionable insights for cross-functional stakeholders.

Growth Marketing Manager – Women's Health

Key skills