Senior Brand Manager

Role Overview

• Lead brand strategy and drive growth for Protein Candy
• Act as business leader and general manager for the brand
• Own brand strategy, D2C revenue growth, product innovation, marketing budgets, and team leadership
• Shape growth plan, set brand calendar, lead product launches, manage marketing P&L, and lead a high-performing team
• Drive D2C revenue targets through optimized traffic, conversion, and LTV strategy
• Ensure all innovations and improvements launch on time, on budget, and aligned to brand strategy
• Own the brand marketing budget and review performance with Finance

Requirements

• 7+ years of brand management experience, with a strong preference for traditional CPG
• Additional experience in modern D2C environments is a plus
• Strong strategic thinker with the ability to translate business objectives into clear strategies
• Excel with P&L ownership and act with financial rigour
• Highly organized with exceptional prioritization skills
• Consumer-centric and insight-driven using data, research, and market trends
• Strong cross-functional collaboration skills with excellent executive communication skills
• High bar for brand consistency and strong creative judgment
• Adaptable with strong execution instincts
• Can-do attitude and will roll up sleeves to do what's needed for the team

Benefits

• Competitive total rewards package
• Flexible work schedule and remote work policy with the option to work in the office if preferred
• Generous paid vacation and team days off