Associate Brand Manager

Role Overview

• Support the execution and coordination of new product development initiatives from concept through readiness for launch
• Build and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply Chain
• Assist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadership
• Track key milestones and flag risks to ensure timelines are met
• Support competitive research and trend analysis to inform product development
• Support development and execution of go-to-market (GTM) plans for all product launches
• Build and manage launch timelines, deliverables, and cross-functional alignment across Growth, Retention, Social, E-commerce, Operations and Retail
• Assist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytelling
• Coordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)
• Partner with E-commerce and Operations to ensure accurate and timely product availability
• Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels
• Build and manage campaign timelines, asset trackers, and deliverables
• Ensure all campaign assets align with brand guidelines, messaging frameworks, and creative direction
• Coordinate across teams and partners to ensure seamless campaign rollout
• Partner with Creative and Social teams to ensure brand consistency across all assets
• Support photoshoots and content production (logistics, asset tracking, usage organization)
• Assist in reviewing creative to ensure alignment with brand voice and visual identity
• Support packaging and label development process from concept through final approval
• Coordinate cross-functional approvals (Brand, Ops, Supply Chain, Leadership)
• Track revisions and ensure final files are delivered accurately and on time
• Act as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E-commerce teams
• Ensure alignment across all consumer touch-points during product launches and campaigns
• Track product launch and campaign performance across channels
• Support post-launch and post-campaign recaps, highlighting key learnings and opportunities
• Monitor competitive landscape and cultural trends to inform future execution
• Maintain tools such as Monday.com, campaign trackers, and asset libraries
• Ensure clear organization of timelines, deliverables, and project files
• Help improve workflows to increase efficiency and clarity across teams

Requirements

• 2–4 years of experience in brand marketing, marketing, or related field
• Experience supporting new product development, product launches (go to market planning & execution) and 360 marketing campaigns, and other marketing initiatives
• Strong organizational and project management skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong attention to detail and executional excellence
• Collaborative mindset with strong communication skills
• Interest in beauty, wellness, or consumer brands preferred
• Familiarity with Google Workspace and project management tools (e.g., Monday.com)
• Exposure to platforms like Shopify, TikTok, Amazon, or Klaviyo is a plus

Benefits

• Health, dental, vision, and retirement benefits
• Employee product allowance and discounts
• Plum Benefits perks and discounts
• Professional development opportunities and growth path within the brand organization