Brand Manager

Role Overview

• This position is responsible for managing the brand and marketing strategy and ongoing management of the portfolio of product brands.
• Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions.
• Position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams.
• This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities.
• Define detailed positioning of any existing or new brand to ensure clear understanding of brand value proposition, positioning relative to benchmark competitive brands, packaging and design elements.
• Collaborate with business unit leadership to own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales/marketing/merchandising team members.
• Develop product positioning and support product launch strategy based on forecast metrics.
• Define and develop annual marketing strategy that supports business goals.
• Manage and track annual marketing budget.
• Define and manage the in-market portfolio strategy — including discontinuation of low-performing SKUs, identification of gaps/opportunities.

Requirements

• Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
• Knowledge of the healthcare or dental market preferred
• Advanced brand management skills with demonstrated ability to create, launch and manage successful global product brands
• Understand, interpret and act on financial information and data that contributes to business results and profitability
• Strong research skills with ability to develop, implement and interrupt voice of customer research on brand and product insights
• Content development, business process planning and marketplace assessment
• Requires creativity, conceptualizing, project management and collaboration skills in a matrix environment
• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
• Excellent planning and organizational skills and techniques
• Ability to lead virtual teams

Benefits

• Medical, Dental and Vision Coverage
• 401K Plan with Company Match
• PTO
• Paid Parental Leave
• Income Protection
• Work Life Assistance Program
• Flexible Spending Accounts
• Educational Benefits
• Worldwide Scholarship Program
• Volunteer Opportunities