Build and scale GoMining’s influencer marketing strategy from scratch.
Define influencer verticals, content formats, geographies, and creator segmentation.
Fully manage influencer operations through platforms such as impact.com:
creator onboarding
tracking
payouts
reporting
Source, evaluate, negotiate, and manage relationships with influencers and creators.
Manage channel budgets and monitor unit economics.
Launch and optimize campaigns across YouTube, TikTok, X, Telegram, podcasts, and other platforms.
Test hypotheses related to formats, messaging, CTAs, landing pages, and conversion flows.
Work closely with performance marketing and content teams to ensure consistent messaging.
Build reporting and analytics around CAC, LTV, attribution, conversion rates, and creator performance.
Scale successful partnerships and optimize underperforming campaigns.

2+ years of experience in influencer marketing, affiliate marketing, or partnerships.
Experience working with impact.com or similar influencer / affiliate platforms.
Strong understanding of crypto, Web3, or DeFi ecosystems.
Strong understanding of attribution and analytics tools:
AppsFlyer
GA4
Hotjar
One-links / tracking systems
Experience working with a data-driven approach and performance metrics.
Strong negotiation and relationship management skills.
English C1+ is required.
Additional languages are a plus.

Nice to Have

Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
Work-life fit: remote or hybrid format with flexible hours across international teams.
Paid leave: up to 28 vacation days + 8 company holidays + 5 personal days per year
Recognition programs: structured performance reviews and team awards.
Team culture: retreats in international locations (for example, company apartments in Cyprus).

Influencer Marketing Manager

Key skills