Integrated Marketing Manager

Role Overview

• Own paid media campaigns across Meta, LinkedIn, and Google Ads
• Lead account setup, audience targeting, conversion tracking, pixel implementation, and account hierarchy management
• Monitor and optimize campaigns to drive conversions and achieve KPIs
• Translate campaign data into actionable insights and strategic recommendations
• Analyze trends to explain campaign performance and recommend next steps based on data findings
• Develop and maintain client-facing reporting dashboards using tools such as GA4, Google Ads, LinkedIn Campaign Manager, and Looker Studio
• Regularly evaluate campaign performance and adjust strategies based on insights
• Apply SEO and AEO awareness to integrated campaigns
• Collaborate with cross-functional teams to align paid and organic marketing efforts
• Mentor a junior team member by providing guidance, quality control, and support on campaign execution
• Collaborate directly with clients to align on goals, refine strategies, and ensure deliverables are completed successfully
• Participate in brainstorming sessions, planning meetings, and new business pitches
• Support the execution of social media strategies across multiple platforms
• Craft social media copy and content optimized for platform engagement and audience performance

Requirements

• 3+ years of experience in digital or integrated marketing with a strong focus on paid media
• Proven experience managing paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads
• Experience using analytics and reporting tools such as GA4, Looker Studio, or similar platforms
• Familiarity with SEO principles and tools such as SEMrush
• Strong ability to interpret data, identify trends, and provide strategic recommendations
• Excellent written and verbal communication skills
• Highly organized with the ability to manage multiple client workstreams simultaneously
• Strong strategic thinking and problem-solving abilities
• Copywriting skills for social media and paid channels are a plus, with an understanding of audience-specific messaging

Benefits

• Fully Remote (Work from Home)
• Opportunity to take ownership of integrated marketing initiatives
• Exposure to multi-channel strategy and leadership responsibilities