Meal TicketRemote
Digital Marketing Manager
Pennsylvania, United States of America
Full Time
2 days ago
$100,000 - $120,000 USD
No Visa Sponsorship
Key skills
AILLMClaudeLookerSaaSSalesforceCRMA/B TestingSales
About this role
Role Overview
- Own the full paid program across Google, Microsoft, ChatGPT, LinkedIn, Meta, YouTube, DSPs, and review sites (Capterra, Trustpilot, G2, etc.).
- Scale proven channels and test new ones: AI Max, PMax, CTV/OTT, and emerging formats to diversify acquisition and reduce channel concentration risk.
- Optimize against cpMQL, cpOpp, pipeline-to-spend, and ROAS through rigorous A/B testing of creative, landing pages, audiences, and bidding.
- Lead organic and AI search strategy: technical SEO (indexation, schema, page speed), on-page optimization, and content strategy for high-value non-brand keywords.
- Execute our AEO/GEO playbook to grow visibility in AI Overviews, ChatGPT, Claude, Perplexity, etc. – deploying LLM.txt, topical authority clusters, and snippet-optimized content.
- Own site conversion with a mandate to push CVR toward 3%+.
- Build and test landing pages, CTAs, and form flows in Webflow using GA4, heatmaps, and session data.
- Run HubSpot: lead scoring, email nurture workflows, lifecycle management, UTM/attribution infrastructure, and Salesforce integration.
- Build and maintain reporting in HubSpot, Salesforce, GA4, and Looker Studio.
- Partner cross-functionally with Product Marketing, Content, Sales, and RevOps to align campaigns with GTM motions, promos, and pipeline targets.
Requirements
- 5–7 years of B2B SaaS digital marketing with measurable pipeline and revenue impact.
- AI-first mindset – you’re someone who is at the forefront of AI tool usage to solve complex problems and drive efficiency without sacrificing quality.
- Deep proficiency in Google Ads (Search, PMax, AI Max), Microsoft Ads, LinkedIn, Meta, and DSPs.
- Hands-on SEO/AEO experience: technical audits, keyword strategy, AI search optimization.
- Proficiency with SEO tools like Semrush and Ahrefs expected.
- HubSpot expertise (lead scoring, workflows, attribution).
- Salesforce CRM familiarity required.
- Strong GA4 and Looker Studio skills.
- Comfortable building dashboards that tell a story, not just display numbers.
- Webflow or equivalent CMS experience for landing pages and CRO – you can build and ship a page without filing a ticket.
Benefits
- Performance bonuses tied to key growth KPIs.
- Comprehensive health insurance (medical + dental).
- 401(k) with company match.
- Unlimited PTO and 15 company-paid holidays.
- Fully remote (U.S.) with periodic in-person team gatherings (2-3 times a year).