Marketing Manager - Digital Mental Health

Going Digital Health, Inc. is home to Behavioral Health Tech, the leading community and conference dedicated to expanding access to mental health, substance use, and autism/IDD services through technology, health equity, and innovation. The Marketing Manager at Behavioral Health Tech leads data-driven marketing campaigns, oversees brand management, and executes strategic marketing initiatives for the annual conference and year-round digital content.

Responsibilities:

• Lead multi-channel marketing campaigns (email, social media, website) to promote BHT’s annual conference, webinars, and podcasts, targeting key audiences in behavioral health including payers, employers, and providers
• Develop and execute strategies to grow BHT’s newsletter subscriber base and digital reach with relevant, high-value content
• Write and design marketing content that speaks directly to stakeholders in behavioral health, leveraging your knowledge of the industry
• Implement email marketing campaigns that drive registrations, build engagement, and maintain excitement across the year
• Analyze campaign performance and apply data-driven insights to optimize future initiatives
• Collaborate with internal and external partners to ensure marketing efforts align with BHT’s thought leadership and mission to improve behavioral health access
• Ensure brand consistency across all materials, with messaging that reflects BHT’s role in the behavioral health landscape
• Maintain and update BHT’s website to support campaigns and community engagement, including uploading webinars and podcasts
• Partner with the design team to develop branded assets and promotional content
• Manage and grow BHT’s social media presence with original content and thought leadership relevant to behavioral health stakeholders
• Create and execute a content strategy that repurposes material from events and digital content to drive year-round engagement
• Develop marketing campaigns that build anticipation and drive attendance at BHT’s annual event
• Coordinate communications with speakers, sponsors, and attendees before and after the event
• Use digital channels to foster community among stakeholders in mental health, addiction, and autism care innovation
• Monitor campaign performance and optimize based on KPIs such as engagement, conversions, and attendance
• Deliver regular reporting and insights to inform marketing and business strategy
• Use tools like HubSpot and Google Analytics to track ROI and improve performance

Requirements:

• 1-3 years of experience in digital and/or event marketing, with direct experience in the behavioral health field
• Strong understanding of the behavioral health ecosystem, especially health plans, employers, and provider organizations addressing mental health, substance use, and autism services
• Demonstrated success in campaign management and content strategy targeting B2B healthcare or behavioral health audiences
• Expertise with HubSpot for email marketing, landing pages, and analytics
• Strong content creation skills for email, social media, and digital platforms
• Familiarity with healthcare and behavioral health-specific messaging and marketing approaches
• Excellent project management skills and ability to prioritize in a fast-paced, mission-driven environment
• Experience with SEO, PPC, and social media marketing is a plus
• Familiarity with ZoomInfo or similar tools is a plus