Digital Marketing Manager

Moz is seeking a hands-on Digital Marketing Manager to own and execute day-to-day marketing efforts for FullContact across various channels. This role involves managing the website, creating content, executing email campaigns, and analyzing marketing performance to drive engagement and support customer acquisition.

Responsibilities:

• Own and maintain the FullContact website, ensuring all content is accurate, up to date, and optimized for performance and SEO
• Build and publish new web pages, including product pages, landing pages, and blog content to support marketing initiatives and campaigns
• Partner closely with design and product teams to enhance user experience (UX) and improve conversion
• Apply SEO best practices across all website content to improve organic visibility, traffic, and search rankings
• Write and publish blog posts, product content, and marketing copy
• Translate product features and use cases into clear, compelling messaging
• Support content initiatives that drive organic traffic and engagement
• Design, build, and execute email marketing campaigns, including newsletters, promotional campaigns, and product updates to engage and inform target audiences
• Manage email database and segmentation to ensure relevant and personalized communication
• Continuously optimize email performance to improve engagement and ensure strong deliverability rates
• Own and execute FullContact’s LinkedIn content strategy to strengthen brand presence and audience engagement
• Create, and schedule posts promoting content, product updates thought leadership initiatives
• Monitor engagement and continuously optimizing content based on performance
• Track and report on marketing performance using Salesforce and other tools
• Monitor key metrics across website, email, and social channels
• Provide regular insights and recommendations to improve performance

Requirements:

• 3–6 years of experience in digital marketing, UX/UI, or a related role
• Strong experience with WordPress, including building, updating, and maintaining website pages
• Demonstrated ability to create high-quality marketing content, including blog posts, product pages, and email
• Proven experience using Salesforce Marketing Cloud / Pardot to build, execute, and optimize email campaigns
• Familiarity with Salesforce and Pardot
• Experience creating and maintaining reports within Salesforce to track performance
• Comfortable working across multiple channels and managing competing priorities
• Strong attention to detail with the ability to execute efficiently while maintaining high-quality standards
• Experience in B2B SaaS or data/identity marketing
• Basic understanding of SEO principles and tools
• Experience with marketing automation platforms
• Familiarity with design tools (Figma, Canva, etc.)