Video Content Creator

Role Overview

• Content Creation: Conceptualize, shoot, and edit high-quality, engaging video content for SUNPAN’s social media channels and website to drive engagement and brand awareness.
• Creative Asset Development: Produce and package social-media-friendly creative assets, including product videos, staff/customer interviews, trade show highlights, and carousel content.
• Interview Coordination: Organize and host interviews with customers and staff to produce captivating digital content for platforms such as Instagram, YouTube, Pinterest, and LinkedIn.
• Collaboration: Work closely with the Social Media Content Creator to develop the content calendar and participate in brainstorming sessions to generate innovative, trend-forward ideas.
• Post-Production: Retouch and enhance video quality through color correction, audio mixing, and other advanced post-production techniques.
• Content Strategy: Pitch creative ideas to management that differentiate SUNPAN in the social media landscape while aligning with brand guidelines.
• Storyboarding: Build detailed storyboards to execute creative visions and assist in developing innovative social media templates.
• Audience Engagement: Demonstrate a strong understanding of SUNPAN’s audience and create content that resonates with them.
• Production Support: Assist in planning and coordinating photoshoots and video productions alongside the Creative Director.
• Competitor Analysis: Monitor and report on competitor social media and communication strategies to identify and implement trending tactics.
• Event Travel: Travel to trade shows to create and support social and video content production.
• Event Coverage: Work during weekends for key trade shows and pre-scheduled shoots as required.
• Overseas Coordination: Work with overseas videographers, guiding shoot execution through structured shot lists and creative briefs.
• Additional Duties: Support other ad hoc projects and tasks as assigned.

Requirements

• Video Production Expertise: Proficiency in shooting and editing short-form and long-form video content. A portfolio showcasing relevant work is required.
• Industry Experience: Minimum of 2 years as a social media producer/editor with a proven track record of digital storytelling, audience growth, and high engagement.
• Software Knowledge: Proficient in Adobe Premiere Pro, Final Cut Pro, Lightroom, After Effects, Photoshop, DaVinci and InDesign.
• Technical Skills: Experience with color grading, audio mixing, and visual effects, along with a strong understanding of typography, color theory, and layout principles.
• Editing Mastery: Strong knowledge of video editing principles, including pacing, timing, and storytelling.
• Organizational Skills: Ability to manage multiple projects with keen attention to detail and adherence to deadlines.
• Collaborative Approach: Professionalism and the ability to work effectively with internal and external stakeholders.
• Adaptability: Willingness to work weekends for key events and productions as needed.

Benefits

• Generous Paid Time Off – Vacation, personal days, sick days, and even your birthday off!
• RRSP Matching – Helping you plan for a secure future.
• Health Spending Account – Extra flexibility for your health and wellness needs.
• Comprehensive Extended Health Care – Includes medical, dental, vision, and paramedical coverage.
• Exclusive Employee Discounts – Save on products you love.
• On-Site Parking – Convenient access (if applicable).
• A Certified Great Place to Work – Proudly recognized for 5 years in a row!
• Team Building & Social Events – Because we believe in growing together.