Marketing Specialist – Digital Growth, Acquisition

Role Overview

• Own the end-to-end acquisition and growth engine for the Old Mutual Rewards programme.
• Translate Rewards Business Owner acquisition targets into campaign briefs, channel plans, and quarterly execution roadmaps.
• Design and execute paid search campaigns with intent-driven keyword strategy and bidding optimisation for Rewards-specific acquisition.
• Build and continuously refine lookalike and retargeting audience segments for the Rewards programme using CDP and first-party data.
• Launch and manage social media advertising campaigns (Meta, TikTok, LinkedIn, X) targeting potential Rewards members.
• Execute display and programmatic campaigns with frequency capping and brand safety controls aligned to Rewards CI.
• Produce and test video ad creative for awareness-to-conversion funnels in collaboration with the content production team.
• Develop and maintain an annual Rewards marketing calendar aligned to retail, fiscal, and regulatory events.
• Coordinate adviser-facing rollout and engagement strategies per adviser segment in partnership with distribution teams.
• Plan and execute adviser launch, activation, and adoption campaigns for Rewards propositions.
• Implement cross-channel attribution modelling to understand true acquisition cost and prove incremental value.
• Conduct weekly bid optimisation and budget reallocation across channels to maximise marginal efficiency.
• Report on Rewards acquisition performance to the Rewards Business Owner monthly with actionable insights and commercial narrative.
• Collaborate with the Rewards Retention & Engagement Lead to ensure seamless handoff from acquisition to activation lifecycle stages.
• Contribute to unified demand generation planning across Rewards and Digital Platform to avoid cannibalisation and leverage cross-promotion.
• Feed campaign performance data and audience insights back into creative briefs and segmentation models.

Requirements

• Tertiary qualification in Marketing, Digital Marketing, Commerce, or a related field.
• Minimum 5–7 years of experience in performance marketing, paid media, or growth marketing roles.
• Proven track record of managing paid acquisition campaigns across search, social, display, and programmatic channels with demonstrable ROAS results.
• Strong proficiency in Google Ads / SA360, Meta Business Suite, DV360 or Trade Desk, and Google Analytics 4.
• Experience with audience segmentation, CDP activation, and cross-channel attribution modelling.
• Commercial acumen: ability to translate acquisition metrics into business impact narratives for executive stakeholders.
• Experience working with creative teams and agencies to develop high-performing campaign assets.
• Excellent written and verbal communication skills; ability to produce executive-level reporting.
• Experience with A/B testing frameworks and statistical rigour in experiment design.

Benefits

• Flexible work arrangements
• Professional development