Content Marketing Specialist

Hippo Insurance is dedicated to protecting the joy of homeownership through modern insurance solutions. The Content Marketing Specialist will develop and manage content strategies, ensuring alignment with brand guidelines and performance goals while collaborating with various teams to produce high-quality content.

Responsibilities:

• Grow Hippo’s editorial strategy by developing a content strategy that serves our branded channels
• Collaborate and drive results with SEO and content agencies to optimize and scale content efforts with an allotted budget
• Develop and oversee editorial calendars to ensure a steady cadence of high-quality content
• Work closely with internal insurance experts to transform technical topics into consumer and partner-friendly, insightful content
• Ensure all content aligns with Hippo’s brand voice and guidelines while keeping a steady eye on accuracy in a regulated industry
• Manage content workflows, including working with freelance writers, designers, and legal
• Develop multi-purpose content that can be repurposed across multiple platforms (e.g., blog, social, email, sales collateral)
• Track and analyze content performance to refine strategy
• Stay ahead of industry trends and emerging digital content best practices to keep Hippo’s content fresh and relevant

Requirements:

• 3-5+ years of content marketing or editorial experience, preferably in a regulated industry
• Growth-minded thinker who thrives in a fast-paced environment
• Strong writing and editing skills with the ability to translate complex topics into engaging, high-value content
• Familiarity with SEO and AEO-driven content strategies and managing organic traffic goals
• Experience with organic and paid social content strategies and experience developing content that supports marketing performance goals
• Experience working with designers to create visually compelling, brand-aligned content
• Proven track record of managing content teams and/or freelance writers and agencies
• Ability to handle cross-functional projects and collaborate across marketing and product teams
• Highly organized, deadline-driven, and adaptable to a fast-paced environment