Product Marketing Specialist

Stride, Inc. is a fast-paced corporate marketing department focused on improving performance through innovative strategies. The Product Marketing Specialist will develop and implement marketing campaigns, manage product launches, and collaborate with various teams to enhance customer engagement and retention.

Responsibilities:

• Develop and implement comprehensive new product launch plans, including positioning, messaging, and go-to-market strategies
• Manage commercial launch plans and marketing campaigns including internal enablement plans as well as various digital marketing tactics, with the goal of customer acquisition and retention
• Develop go-to-market plans by working across Academic Services, School Operations, MarComm, Demand Generation, and Enrollment Operations
• Work with internal Creative / Dev Teams to create various deliverables including emails, landing pages, lead capture forms and reporting
• Work with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target audiences
• Collaborate with the school operations and product team to understand product features, benefits, and competitive differentiators, and incorporate them into enablement/launch strategies and materials
• Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics
• Monitor and analyze marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization
• Develop A/B testing to optimize the product presentation to our target audience
• Serve as a credible subject matter expert with a working knowledge of areas of responsibility
• Forge strong relationships with internal teams and external organizations
• Ensure thorough, timely and accurate stakeholder communications
• Stay up-to-date with the latest trends, technologies, and best practices in online K-12 education and early professional development, product marketing, and digital marketing, and apply the knowledge to continuously improve our marketing strategies and tactics

Requirements:

• 4+ years of experience in marketing, ideally in product marketing OR brand management, or related cross-functional support roles
• Equivalent combination of education and experience
• Ability to manage multiple priorities on a daily basis and work independently with a strong bias for action
• Highly organized, detail-oriented, meets deadlines consistently, and able to drive clarity in the face of ambiguity
• Strong growth mindset, able to take in feedback and demonstrate continued growth
• Strong strategic thinking, analytical thinking, problem-solving skills
• Excellent presentation skills with ability to leverage technology effectively
• Excellent interpersonal and collaborative skills with ability to build strong working relationships
• Ability to work both independently and within a team-oriented environment
• Strong project management and organizational skills with attention to detail
• Excellent written and oral communication skills
• Experience setting and delivering against measurable marketing metrics
• Highly organized, detail-oriented, meets deadlines consistently
• Ability to prioritize effectively and manage competing priorities to deliver and drive results
• High level of quality and accountability for work product
• Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)
• Ability to clear required background check
• Product marketing or brand management experience
• Ed tech experience
• Adept at leveraging AI