About this role

Own the global DG and digital marketing function with full accountability for sourced and influenced pipeline
Build and execute the integrated demand strategy across paid media, ABM, SEO, email, webinars, content syndication, website, and partner channels
Define and execute the ABM strategy in close partnership with Sales, including target account selection, orchestration, and measurement
Own webinar strategy and execution, both hosted and third-party, with clear pipeline targets attached to every program
Partner with Sales, BDR, and Channel leadership on lead qualification, routing, follow-up SLAs, and feedback loops to ensure marketing-sourced pipeline converts
Manage agency, vendor, and contractor relationships across paid media, SEO, web, and syndication, with full ownership of contracts, budgets, and performance
Build and own dashboards and reporting that tie program activity to pipeline, opportunity creation, and revenue
Continuously test new channels, formats, and acquisition models to improve efficiency and scale

10+ years of marketing experience, with a strong focus on DG or performance marketing
Bachelor’s degree in marketing or equivalent
Vendor references within the cybersecurity event and partner ecosystem strongly preferred

Director of Demand Generation, Digital Marketing

Key skills